Media Measurement & Engagement

Vee Track helps your organization synthesize the enormous amount of data that is generated on a daily basis from a wide variety of media outlets and sources that really matter. With our media measurement and engagement services, we help you manage and simplify extensive and complex data. This enables you to extract the specific news and trends that make a difference to your organization or business. This way, you stay on top of the competition and are in sync with the trends in your industry. Identifying and pursuing business opportunities are made easier this way.

Media measurement

Vee Track's media measurement service helps organizations in the following ways:

  • Identify trends
  • Prominence and dominance analysis
  • Penetration of marketing message by demographic, market, campaign, etc
  • Quantitative and qualitative metrics that covers a wide range from product development, branding, advertising, marketing, and strategies for targeting the right consumers
  • Identifying the key influencers that can be approached to be advocates or evangelists of your product, service, or brand

Media engagement

Vee Track's media engagement is a comprehensive service that scans and monitors your customer's needs and requirements 24x7. We have dedicated customer support teams online that moderate even minute grievances so that it can be managed efficiently, thus preventing any escalations from happening. We keep an eye on any number of your target audiences and provide insightful and meticulous reports. Our focused seeding and communication strategies give you unparalleled control over online conversations that are relevant to your business. This way, you stay on top of all the media that matters to you, 24x7.

Blog

Embrace Social Media Monitoring for Better Law & Enforcement

To head off unruly crowd sentiment over social media and to detect advance possible mass gatherings before it descends on the city soil, Mumbai Police have set up a social media monitoring facility [Indian Express report here]. First of its kind in India from a law enforcement unit, The Social Media Lab will monitor Facebook, Twitter, Google+ and other prominent social media platforms to measure changes in mass moods and track matters concerning public law and order.
Case Studies
Monitoring and Measuring the ROI & team's effectiveness by using actionable insights
Client: A major automobile firm involved in the design, development, manufacturing, marketing, and selling of motor vehicles.
How to Navigate the Product Crisis Storm with Social Media Monitoring
Client: A Major Insurance Firm. A company that provides and sells insurance.