What Social Media Users Think About AI-Generated Content

In this era of social media, artificial intelligence (AI) has become a major part of our daily digital interactions. It never stops blowing users’ minds by creating almost everything, from art and music to written content. As days pass by, AI-generated content is becoming more common and there are mixed responses about it from the social media users. In this blog, let’s look into different perspectives, concerns, and appreciations on AI-generated content.

The Surge of AI-Generated Content

There has been a noticeable increase in the amount of content created by artificial intelligence being shared on social media. It is damn sure that there’s a growing awareness among users as a study by Bynder revealed that 50% of consumers can correctly identify AI-generated copy. (Source: https://www.bynder.com/en/press-media/ai-vs-human-made-content-study/) 67% of marketing professionals now incorporate AI-generated content into their campaigns, with 78% reporting improved engagement (Source: https://blog.hubspot.com/marketing/ai-content-marketing-survey).

ChatGPT, DALL-E, and Midjourney users are able to create human-like text, images, and videos. All users can create content much faster and effectively using these. When compared to manually created posts, AI-powered social media posts have been found to increase engagement rates by 30%. (Source: https://sproutsocial.com/insights/social-media-trends/).

User Emotions About AI-generated Content

The increase in content created by artificial intelligence on social media has brought positive, negative, or mixed reactions. Let’s look at some of them:

Appreciation for Innovation
Two special things that AI brings to the table are creativity and unconventionality. 25% of U.S. consumers found AI-created content from artists and musicians appealing. (Source: https://www.statista.com/topics/12686/social-media-and-artificial-intelligence/).
Concerns Over Authenticity
As it becomes harder to distinguish between content created by humans and content created by artificial intelligence, people are increasingly worried about what is genuine and what is not. AI has huge potential to generate misleading or false information, through which users can lose credibility in AI. According to a survey conducted in February 2023, 34% of U.S. consumers trusted AI-generated influencer content as much as human-generated content, while 22% completely distrusted it. (Source: https://www.statista.com/statistics/1385673/trust-levels-ai-influencer-content-us/)
Skepticism and Distrust
Many users have also expressed skepticism about the authenticity of content. As mentioned earlier, 50% of consumers can correctly identify AI-generated copy and it leads to increased scrutiny and doubt. A global survey indicates that public trust in AI companies has decreased from 61% to 53%. (Source: https://www.forbes.com/sites/bernardmarr/2024/03/19/is-the-public-losing-trust-in-ai/?utm_source=chatgpt.com) 62% of consumers also feel that brands using AI-generated content should disclose their origin. (Source: https://newsroom.gettyimages.com/en/getty-images/nearly-90-of-consumers-want-transparency-on-ai-images-finds-getty-images-report).

Notable Incidents Sparking Debate

There are many discussions going on about AI-generated content and here are some of them:

Celebrity Deepfakes
Videos created by artificial intelligence, which show deceased celebrities interacting with living ones, have caused a strong negative reaction from people. According to a McAfee survey, 70 percent of people said they aren’t sure if they can tell the difference between a real and cloned voice. (Source: https://www.mcafee.com/blogs/privacy-identity-protection/artificial-imposters-cybercriminals-turn-to-ai-voice-cloning-for-a-new-breed-of-scam/)
AI-Generated Influencers
Because of the rise of AI-generated influencers, where AI models create lifelike personas, many debates about authenticity and the potential displacement of human influencers have arisen. Virtual influencers like Lil Miquela have secured millions of followers, with AI-generated influencers projected to generate $1.5 billion in revenue by 2025 (Source: https://www.wired.com/story/ai-pimping-industry-deepfakes-instagram/).

Transparency is always considered an important factor in user acceptance of AI-generated content. Marketers and content creators are encouraged by users to disclose when content is AI-generated as this openness can eliminate distrust and point out the innovative use of technology. It’s the need of the hour for brands to use AI to improve creativity and not replace it. Understanding and being responsive to how users feel and think about content is the way by which you can make sure they continue to trust and engage with it.

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Trends, Best Practices, & Learning Opportunities

What Social Media Users Think About AI-Generated Content

The Surge of AI-Generated Content

User Emotions About AI-generated Content

Notable Incidents Sparking Debate

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