How Do You Build and Maintain Business Relationships with Clients?
Chittaie (2012) recommends four ways for quickly building and maintaining relevant business relationships with clients: Identify the client, attract the client, retain the client, and develop the client.
Building a business relationship with a client naturally begins with identifying the future client and making the introduction. For services, we typically target organizations which share our desire to improve healthcare. Most importantly, the clients must be treated as unique. Not all solutions fit all clients, a truth that is overlooked by many companies. Out-of-the-box solutions for clients simply do not work in today’s competitive market.
How do you go about it? A number of methods apply, especially direct marketing. It’s proven effective in drawing clients to a business because clients are enticed to buy products through a variety of media, including social media, direct mail, telemarketing, and emails. A strong link between business development, marketing and sales is crucial for a high performing organization.
Retaining a client could be one of the most important pieces of the puzzle. The difficulty of doing so depends heavily on how satisfied the client is with the brand. In other words, businesses must evaluate whether client expectations have been met and how clients perceive the services provided.
Developing the clients’ needs and increasing client engagement through valuable interactions is key. Through face-to-face encounters, phone calls, and governance, showing that you are part of the solution is indispensable.