The Digital Age
The world as we know it is embedded in the digital age, shifting from traditional models to an economy primarily based upon information technology and data intelligence. In the past, business decisions were essentially formulated from hunches and gut feelings, some informed and some lacking key domain expertise, leading to decisions that were not fully developed. When looking back at the large companies of the 80s, 90s, and 2000s that are no longer here today, one can’t help but wonder if knowledge-based decisions derived from analytical insights and business intelligence could have changed the direction of the organization.
Data and analytics tell a story. They explain past successes and failures while providing the opportunity to learn and recognize evolutionary progress. This story enables the capability to foresee changes in the market, customer behavior, ROI, and ultimately make the best decisions that will lead an organization into the future.