Insights on news to build effective PR strategies in time

Client:

A Major PR Firm. It is a professional services organization, generally hired to conceive, produce, and manage un-paid messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their opinions.

Challenge:

Tracking media coverage and providing useful insights on news to their clients while being cost effective was a challenge for them. They were not able to build effective PR strategies for their clients on time.

Solution:

Vee provided a daily media monitoring process covering multiple geographies and languages. Vee ensured timely delivery of customized reports that captured relevant insights on news about their brand, product, competitors' news, etc.

Benefits:

These timely news insights are very essential for a PR agency to build the marketing and PR strategies to plan for their clients. It also adds strong value in being able to take accurate decisions in the right time and in a cost effective manner.