To truly succeed, companies need to foster diversity to grow beyond standard operating norms. Organizations and their employees must adopt thinking styles focused on investigating, understanding, and responding appropriately to client preferences. This includes those from varying ethnic, social, and economic backgrounds. In this truly global marketplace, cultural awareness, flexibility, and effective communication skills are critical for organizations to exceed expectations and service the needs of people from all cultures.
How do companies foster diversity and inclusion? Your company has an existing culture, but is diversity one of its primary values? Do all employees feel a sense of fairness and goodwill, and do they value and practice respect for clients regardless of race, religion, social status, or other characteristics? It is simply unacceptable to laugh, embarrass, or treat employees and clients as though they are less informed or less intelligent. When diversity is embraced by an organization, it moves beyond just a set of human resource policies or procedures reviewed on an annual basis.
Clients are a diverse culmination of race, religion, social status, and other wonderful characteristics. The more diverse your client-facing team is, the more likely they will be to demonstrate empathy and be better equipped to truly connect with your clients. A study by the Harvard Business Review found that when a team has a member who shares a client’s ethnicity, it is 152% more likely to relate to that client versus a team that does not. Let’s explore how to create a diverse team.