Synthesize the tremendous amount of data and news in media monitoring reports and coverage (over a specific time period) to discover not only WHAT is being said but what that means to an organization, such as:

• Spotting trends
• Prominence and dominance analysis
• Marketing message penetration (possible by campaign, market, demographic)
• Quantitative and qualitative metrics critical for making informed decisions. The focus for critical decision making could include marketing, branding, advertising, product development and consumer targeting strategies.
• Lists of key influencers and opinion leaders in the digital space. This is ideal information for developing advocacy groups and approaching potential evangelists.