Social Media Monitoring

In today's world of online consumerism, social media monitoring has become vitally important to manage a brand?s online reputation, respond in real time to tweets, Facebook posts, blog comments, forum discussions, etc., while also tracking trends and conducting market research. Understanding this helps to enhance any marketing campaign, product launch, or public relations event. Doing so also helps companies to respond faster to customer reviews, both positive and negative. It helps in brand promotions of new products. It also helps to maintain brand loyalty. During a crisis situation, damage control can be done in real time, which helps to minimize the impact of any social media crisis.

For social media monitoring to be successful and useful, it has to be highly targeted to a specific group and niche requirement. Vee Track understands the complexities and challenges that this presents and utilizes state of the art tools and technology to track and analyze different demographics across different social media platforms. So what you get are comprehensive and easy-to-understand reports that help you respond faster and more effectively to real-time scenarios.

Our services include:

  • Detailed analysis of customer behavior and engagement
  • Extraction of sentiment and takeaway analysis from a wide range of social networking profiles across countries
  • Analysis of demographic profiles
  • Monitoring of social media campaign results
  • Monitoring and management of social profiles
Vee Track ensures that your company stays ahead of the game at every step with its professional social media monitoring services.
Blog

Embrace Social Media Monitoring for Better Law & Enforcement

To head off unruly crowd sentiment over social media and to detect advance possible mass gatherings before it descends on the city soil, Mumbai Police have set up a social media monitoring facility [Indian Express report here]. First of its kind in India from a law enforcement unit, The Social Media Lab will monitor Facebook, Twitter, Google+ and other prominent social media platforms to measure changes in mass moods and track matters concerning public law and order.
Case Studies
Monitoring and Measuring the ROI & team's effectiveness by using actionable insights
Client: A major automobile firm involved in the design, development, manufacturing, marketing, and selling of motor vehicles.
How to Navigate the Product Crisis Storm with Social Media Monitoring
Client: A Major Insurance Firm. A company that provides and sells insurance.